A guide to collecting original Formula 1 event posters

Collecting original Formula 1 (F1) event posters has become a pursuit of choice for both motorsport fans and art collectors alike.

Whilst modern posters are much more digitally created, pre-2000s some of these posters really captured the spirit of the grand prix weekends, showcasing the fusion of speed, glamour, colour and technology that defined F1 for decades. Original posters from the 1980s to 2000s, in particular, represent an era of rapid evolution in both car design and advertising, making them highly sought after by collectors.

Here’s a guide to understanding and collecting these iconic pieces of racing history.

1. Why collect F1 event posters?

F1 posters are more than just advertisements for races; they are historical artifacts and memories that tell stories of technological advancements, legendary drivers, and the changing aesthetics of the sport. Each poster (well, most!) captures the visual culture of its time, often featuring distinctive design trends, sponsor logos, and even national influences, depending on where the race took place.

Unique artistry

During these decades, posters were designed with a wide range of influences. From the bold, colourful graphics of the 1980s to the more polished and digitally enhanced imagery of the 1990s and early 2000s, F1 posters reflect the artistic movements and printing technology of their times. For example, posters from the Monaco Grand Prix often feature glamorous cityscapes, yachts, and the Mediterranean backdrop, while posters from races like the German or British Grand Prix often emphasise the technical prowess of the cars or the national superstar drivers of the time.

Nostalgia and legacy

For many collectors, these posters are symbols of F1’s golden eras. The 1980s saw iconic battles between drivers like Ayrton Senna, Alain Prost, and Nelson Piquet, while the 1990s brought the dominance of Michael Schumacher and Williams-Renault. Posters from this period are cherished by fans who remember these moments of glory and want to own a piece of that history.

2. Understanding the value of F1 posters

The value of a poster depends on several factors, including its rarity, condition, provenance, and the significance of the event it represents.

Rarity and originality

Original, authentic posters are much more valuable than reprints or reproductions. Posters that were printed in limited numbers, such as those from smaller races or races that no longer exist (for example, the Portuguese Grand Prix), tend to be more sought after. It's important to verify the originality of a poster by checking for printers' marks, paper quality, and whether it was officially sanctioned by the F1 event organisers. Some have stamps too.

Condition

The condition of a poster greatly affects its value. Mint-condition posters, without any folds, tears, or fading, are highly desirable...but very rare. Collectors often seek posters that have been well-preserved, stored rolled or framed rather than folded, and away from direct sunlight. Posters with watermarks, stamps, or signatures from drivers can add to their appeal, though condition and authenticity are always key.

Iconic

Posters tied to historically significant races or moments can carry a premium. For instance, posters from Ayrton Senna's dominant years at Monaco or Schumacher's record-breaking seventh World Championship season in 2004 are particularly valuable. Posters from the final race of a famous circuit before its removal from the F1 calendar also attract collectors - think of posters from the final Grand Prix held at circuits like Imola or Hockenheim. 

3. Popular posters and key races to look out for

Certain races from the 1980s to 2000s have become iconic, and their posters are among the most collectible. Here are a few standout examples, but there are more, particularly if a race relates to memories:

Monaco Grand Prix (1980s-2000s)

Posters from Monaco have always been in high demand, due to the prestige of the event and its association with the glamour of F1. The art style of Monaco posters often draws on the picturesque harbor, luxurious yachts, and the tight street circuit. Posters from Senna’s dominant years, when he won six times between 1987 and 1993, are particularly prized.

Brazilian Grand Prix (1991)

Senna's emotional home victory at Interlagos in 1991 is one of the most memorable moments of 1990s F1. Posters from this race are often highly valued, as they represent a pivotal moment in Senna’s career. Additionally, Interlagos, as a circuit, has a long and storied history in F1, further enhancing the desirability of these posters.

1994 San Marino Grand Prix (Imola)

This race is infamous for the tragic deaths of Ayrton Senna and Roland Ratzenberger, plus the other near tragic events that happened that weekend. Original, genuine posters from this race are very rare and, due to their connection with the tragic events, hold a somber yet defining place in F1 history.

British Grand Prix (Silverstone)

Silverstone, the birthplace of the Formula 1 World Championship, has hosted many memorable races. Posters from the British Grand Prix, particularly from the 1970s to the 1990s when drivers like James Hunt, John Watson, Nigel Mansell and Damon Hill were the national heroes, are extremely collectible. 

4. Where to find and buy original F1 posters

While collecting F1 posters can be a rewarding hobby, finding authentic pieces requires some effort. Here are a few tips on where to start:

Right here at Automobilia Store

We will never have a huge range of posters due to their rarity, but we will always sell originals sourced from reputable contacts. No reproductions here!

Auctions and collectibles dealers

Specialist auction houses like Bonhams, Sotheby’s, and RM Auctions occasionally hold sales dedicated to motorsport memorabilia, including posters. These can be excellent sources of authentic, rare posters, though prices can be steep due to the world wide brand presence of the auction house. Many collectible dealers also specialise in vintage F1 items, and it’s worth building relationships with trusted dealers who can source specific posters.

Online marketplaces

Websites like eBay, Catawiki, and specialist motorsport forums often have listings for original F1 posters. However, it’s crucial to verify the authenticity of items before purchase, as reproductions can sometimes be passed off as originals. Always ask sellers for detailed photos, including close-ups of any stamps or printer’s marks. If a price is too good to be true, it will be. Don't be fooled by low prices.

5. Preserving and displaying your collection

Once you’ve acquired a few original F1 posters, proper care is essential to maintain their condition and value.

Framing and storage

High-quality frames with UV-resistant glass are ideal for displaying your posters while protecting them from sunlight, which can cause fading, which will ruin the value. For posters not on display, store them in acid-free tubes or flat, in archival-quality sleeves, to prevent damage from folds or humidity.

Insurance

As you grow your collection, it’s wise to consider insuring your posters, particularly those with high value or historical significance. Make sure to keep documentation of your purchases, including receipts and certificates of authenticity, to verify your insurance should it ever be needed.

6. Conclusion

Collecting original F1 event posters is a journey through the sport’s history, art, and culture. Whether you're drawn by nostalgia for classic races or the visual appeal of vintage poster designs, these collectibles offer a tangible link to some of Formula 1’s most thrilling moments and events. With time and care, your collection could become not only a tribute to the sport’s legacy but also a valuable asset for the future.